ATFX Integrates PriceOn: Shaping the Future of Trading Together

ATFX integrates PriceOn from TraderTools, revolutionizing trading efficiency with AI algorithms for superior execution and pricing.

Reputed retail FX and CFDs broker ATFX has announced a significant enhancement to its global trading infrastructure by integrating PriceOn from TraderTools. Additionally, ATFX said it would revolutionize how the firm manages trading flows from current institutional and retail clients, ultimately improving pricing and execution experiences and attracting new clients with data and risk metrics-driven, confident, unique pricing.

Enhancing Client Experience

PriceOn will empower ATFX to manage trading flows more effectively and efficiently, ensuring clients benefit from superior execution and competitive pricing. Moreover, the advanced technology underpinning PriceOn, which leverages artificial intelligence and sophisticated algorithms, is designed to handle complex client flows seamlessly. This capability will also enable institutional client flows to match with a broad range of retail client flows (and vice versa), even those with challenging characteristics, without compromising execution performance.

Advanced Technology and Client-Centric Approach

PriceOn’s AI-based algorithms represent the cutting edge of trading technology, providing precise and strategic execution that maximizes clients’ profitability. Unlike traditional models, this partnership focuses on delivering enhanced returns for ATFX’s global clients.

ATFX Integrates PriceOn: Shaping the Future of Trading Together

By integrating PriceOn, ATFX is bridging the gap between retail and institutional trading environments, fostering a cohesive ecosystem supporting diverse global trading needs. Furthermore, this strategic move aligns with ATFX’s broader project of creating an integrated trading environment where different client types can interact seamlessly.

Client-Centric Vision

As Chairman of ATFX, Joe Li expressed his excitement about integrating PriceOn from TraderTools to enhance ATFX pricing. Additionally, he stated,

“This strategic partnership will revolutionize our pricing capabilities and provide our clients with more competitive and accurate pricing. We are committed to constantly adapting and improving our services to meet our clients’ ever-evolving needs.”

Integrating PriceOn into the ATFX platform is the latest milestone that underscores the company’s dedication to innovation and excellence in trading solutions. Additionally, the Acquisition of regulatory licenses in South Africa and Australia, the hiring of key senior industry executives, and now the integration of PriceOn confirm ATFX’s position as a vanguard of the industry.

This strategic enhancement will improve pricing and provide clients a more efficient and profitable trading experience.

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